VICTORY MOTORCYCLES BADGE REDESIGN

Intention was to create a timeless icon by:

• Making it bold and clean
• Matching it to the attitude of the newest American motorcycle brand
• Fitting the look of the existing Victory motorcycles’ tank and fender lines
• Making a logo that people want to wear and show off in all aspects of their lives.

The new “Victory” font is a hand drawn custom made font made from taking the older Victory font into a more contemporary one. By doing this it helps transition the new logo feel from the old.

Tank badge is stamped aluminum with a clear resin in the red V.

More Design

Behind the scenes video of the making of the stamped aluminum Victory badge