Kolpin Outdoors

by Melissa Breitenfeldt | Feb 5, 2018

Kolpin Outdoor Brand Strategy and Identity Redesign

Kolpin Outdoors | Logo Redesign

kolpin_screenshots_3

Kolpin Outdoors | Business Card Design

Kolpin Outdoors | Catalog Design

Kolpin Outdoors | Catalog Icon Set Design

Kolpin Outdoors was launching a new product line and needed to ensure that their brand strategy was in line. Also, with a new product line strategy, came the need to rethink their current catalog design and structure. Their current logo was very power sport focused, while some of their new products were more hunting focused.

Our team worked with Kolpin Outdoors to help refine their brand strategy and updated identity system.

Brand strategy
Logo redesign
New identity design
Completely reimagined their catalog structure and look

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Victory Motorcycle Logo Design

by Melissa Breitenfeldt | Mar 1, 2015

Victory Motorcycles New Logo Store Display

Victory Logo Previous and NewVictory Motorcycles New Logo Store Display

Victory Motorcycles Stamped Aluminum Tank Badge Design

VICTORY MOTORCYCLES BADGE REDESIGN

Intention was to create a timeless icon by:

Making it bold and clean
Matching it to the attitude of the newest American motorcycle brand
Fitting the look of the existing Victory motorcycles’ tank and fender lines
Making a logo that people want to wear and show off in all aspects of their lives.

The new “Victory” font is a hand drawn custom made font made from taking the older Victory font into a more contemporary one. By doing this it helps transition the new logo feel from the old.

Tank badge is stamped aluminum with a clear resin in the red V.

More Design